Privacy Policy
Last Updated: July 30, 2025
Table of Contents
1. Introduction
Alara by Edko ("we," "us," or "our") respects your privacy and is committed to protecting your personal data in compliance with the Nigeria Data Protection Regulation (NDPR).
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://alarabyedko.shop or make purchases from us.
2. Data We Collect
2.1 Personal Information
We may collect:
- Identity Data: Name, username, gender
- Contact Data: Email, phone number, shipping/billing address
- Financial Data: Payment card details (processed securely by our payment partners)
- Transaction Data: Purchase history, order details
- Technical Data: IP address, browser type, device information
- Usage Data: Pages visited, time spent on site
2.2 Automatic Collection
We use cookies and similar technologies to collect certain data automatically (see Section 7).
3. How We Use Data
We process your data to:
- Process and fulfill your orders
- Provide customer support
- Improve our website and services
- Prevent fraud and enhance security
- Send transactional emails (order confirmations, shipping updates)
- With consent: send marketing communications
- Comply with legal obligations
Legal Basis: We process data based on contract performance, legal compliance, legitimate business interests, or your consent.
4. Data Sharing
We may share your data with:
- Payment Processors: To complete transactions (e.g., Flutterwave, Paystack)
- Shipping Providers: For order delivery (e.g., DHL, Jumia Logistics)
- Service Providers: IT support, marketing agencies (under strict confidentiality)
- Legal Authorities: When required by Nigerian law
We never sell your personal data to third parties.
5. Data Protection
5.1 Security Measures
We implement:
- SSL encryption for data transmission
- Secure payment processing (PCI DSS compliant)
- Access controls to personal data
- Regular security audits
5.2 Data Retention
We retain personal data only as long as necessary for the purposes collected, typically:
- Order data: 5 years for tax compliance
- Account data: Until account deletion request
- Marketing data: Until consent withdrawal
6. Your Rights
Under NDPR, you have the right to:
Access
Request copies of your personal data
Rectification
Correct inaccurate or incomplete data
Erasure
Request deletion of your data
Restriction
Limit how we use your data
Objection
Opt-out of marketing or certain processing
Portability
Request transfer of your data to another service
To exercise these rights, contact us at support@alarabyedko.shop. We may verify your identity before processing requests.
8. Third Parties
Our website may contain links to third-party sites. We are not responsible for their privacy practices.
Key third-party services we use:
- Google Analytics: For website analytics (data anonymized where possible)
- Facebook Pixel: For ad measurement (with consent)
- Payment Gateways: Process transactions securely
9. Children's Privacy
Our Service is not directed to children under 13. We do not knowingly collect data from children. If we discover such data, we will delete it promptly.
10. Policy Changes
We may update this policy periodically. The "Last Updated" date at the top indicates when revisions were made.
Material changes will be communicated via email or website notice at least 15 days before taking effect.
11. Contact Us
For privacy-related inquiries or to exercise your rights:
Alara by Edko Jos, Nigeria Email: support@alarabyedko.shop Phone: +2348065157533NDPR Compliance: Alara by Edko is committed to complying with the Nigeria Data Protection Regulation (NDPR). For complaints, you may contact the National Information Technology Development Agency (NITDA).